Lumen — Apple-esque minimalism
White, soft sky, Fraunces × Geist. Airy, reverent, "safety is a calm object." For readers who like Teenage Engineering and Apple keynote copy.
Dispatch — editorial magazine
Cream stock, Cormorant Garamond, rust accent. A zine-style product story with drop caps, figure plates, and a colophon.
Hex / 01 — Swiss grid, brutalist
Space Grotesk, vermillion accent, rigid grid, marquee bar. Bold, technical, unapologetic. Feels like a Kinfolk issue designed by a type nerd.
Obsidian — dark luxury, brass & forest
Deep forest, cream, brass. Fraunces + Work Sans. Quiet, serious, expensive. For the reader who appreciates Leica and Maruyama Brushes.
Pebble — playful pastel
Peach, mint, lavender. Squishy stickers, smiling product, friendly copy. The "your first safety device" angle — warm, kid-friendly, $89.
Kaze 風 — Japanese minimal, wabi-sabi
Sumi ink, off-white, vermillion seal. Shippori Mincho + Noto Serif JP. Vertical labels, enso brush, a "small apology" at the stock-out moment.